Our job is to create memorable brand personas.
The below sampling represents the end-result of a considerable amount of time and effort to ensure that all aspects of visual and written content connect and invites a response.​
Our job is to create memorable brand personas.
The below sampling represents the end-result of a considerable amount of time and effort to ensure that all aspects of visual and written content connect and invites a response.​
Our job is to create memorable brand personas.
The below sampling represents the end-result of a considerable amount of time and effort to ensure that all aspects of visual and written content connect and invites a response.​
CURIOSITY IS THE CATALYST
FOR CHANGE.
It’s a mindset rooted in critical thinking, encouraging a creative and playful approach to the world. By embracing curiosity, we unlock doors, explore new possibilities, and discover innovative solutions. With decades of industry experience, Stephen Utley consistently delivers award-winning strategies and creative solutions.
Lights, camera, action! From the first spark of planning to the final cut and wrap, my reel is a testament to vibrant creativity, technical precision, and a touch of cinematic magic.
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A reel should be a captivating blend of motion and sound. Mine showcases a range of work, from corporate productions to artistic projects, highlighting my dedication to excellence in visual storytelling. Take a moment to explore—click, watch, and enjoy!
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NEWS
01
Audiences:
From television to the Internet to magazines, there are plenty of places to market and advertise—but marketing mediums are not created equally. We choose the communication platforms that are most relevant to your audience and produce communications designed especially for the audiences and venues. We think about your prospects' actions when they see your image and plan messages tuned into their interests.
02
Attention:
Your communications should make people stop what they're doing and pay attention. Most consumers view advertising and marketing as interruptions and automatically ignore the messages. Your connection needs to be engaging and capture their interest. Effective communications are both exciting and informative, resonating in the prospect's mind after he or she has moved on.
03
Emotion:
Most prospective customers base their purchases on emotional reasons. The most successful advertisements simultaneously appeal to a prospect's emotional and rational sides. We attract the prospect's attention with an emotional appeal creating a conscious connection, then following logical reasons why they need your product or service.
04
Integration:
To increase brand awareness, we coordinate your marketing efforts, ensuring that each communication reflects your brand's value propositions. Prospects are more likely to recall your products/services when an integrated marketing plan is communicated across multiple platforms. Our goal is consistently delivering your messages, elevating the awareness of what you're selling, and improving the odds that your prospects will remember your products/services when they're ready to buy.
05
Impressions:
It's no wonder why most people tend to ignore marketing and advertising messages. Digital Marketing experts estimate that most Americans are bombarded with 4,000 to 10,000 advertisements each day. Prospects typically need to be exposed to your messages about three times before they will become aware of what you're offering. Most prospects need 9-12 impressions before they decide to purchase. It's essential to communicate frequently and, in many cases, across multiple platforms.
ON BRANDING
Branding is the cornerstone of a successful business, serving as the bridge between a company and its target audience. A strong brand sets a business apart from its competitors and creates a lasting impression that resonates with consumers. At S-Squared Creative, I man expert in every aspect of branding, from creating corporate, product, and service names to developing compelling logos and comprehensive campaigns.
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I understand that effective branding is about crafting a distinct identity for a memorable and impactful business. This involves more than just a catchy name and a visually appealing logo. At its core, branding encompasses a company's name, logo, visual identity design, mission, values, and tone of voice. Each element is crucial in how a business is perceived by its target audience and the general public.
I approach branding with a deep understanding of the process required to create a distinct identity. By blending creativity with strategic insight, I help businesses articulate their mission and values in a way that resonates with their audience. My goal is to ensure that every aspect of your brand works together to tell a cohesive story that attracts customers and fosters loyalty and trust.
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In today's competitive market, a well-crafted brand is more important than ever. It can be the difference between a business that thrives and one that gets lost in an ocean of brands. With my over thirty years of award-winning experience, you can be confident that your brand will stand out, make a lasting impact and achieve your goals.
“We find the professionalism and end-products
S-Squared delivers refreshingly exemplary in this space, the fountain of creativity & innovation nothing short of amazing.”
Pete Eliason
Partner, Tallgrass.ai
“We appreciate the fresh perspective S-Squared brings to the table. They know our space, understand our customers, and have the ability to generate ideas on how we might better relate to our audience.”
Justin J. Hibbs
Vice president, business development & marketing
“Over the years, I have tried a number of agencies. S-Squared is by far the best I have worked with. My agency criteria are creativity, commitment, and delivering quantifiable results in the form of leads and sales. Their commitment and energy are unsurpassed.”
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David Schreck
CEO, Intelemedia Communications
“I have worked with the individuals at S-Squared Creative for many years. Their ability to continually evolve with the ever-changing advertising marketplace including new technology, digital media channels, and social media, is critical and reassuring. Whether the project is big or small it is handled with the same creativity and professionaliTherefore, sm. I would not hesitate in recommending S-Squared Creative.“
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Gary Bombalicki
Owner, Blowback Laser Trainer
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