Our job is to create memorable brand personas.
The below sampling represents the end-result of a considerable amount of time and effort to ensure that all aspects of visual and written content connect and invites a response.​
Our job is to create memorable brand personas.
The below sampling represents the end-result of a considerable amount of time and effort to ensure that all aspects of visual and written content connect and invites a response.​
Our job is to create memorable brand personas.
The below sampling represents the end-result of a considerable amount of time and effort to ensure that all aspects of visual and written content connect and invites a response.​
It's a mental attitude about critical thinking. It's about a mindset of looking at the world playfully and creatively. So, we move forward, opening doors and allowing curiosity to lead us down new paths. This is the basis for exploring ideas and finding solutions. We are in the business of producing award-winning creative solutions and strategies. Here are a few projects to peruse.
CURIOSITY IS THE CATALYST FOR CHANGE.
S2 Welcomes New client. We are happy to to announce the addition of a new client, Kentucky-based Finer Days Healthcare. We've been hired to create their brand identity. S2 is excited to be selected and allowed to provide our years of expertise to lead this effort and look forward to creating successes.
NEWS
Project
IN THE WORKS – A Series Concept
S-Squared Creative's founder and head of creative, Stephen Utley (aka Stephen Shields), and his partner, Nicholas Schutt, have taken significant strides towards bringing their ambitious project, "Die Glocke," to life. This historical science fiction concept has been handed off to their entertainment manager, marking a pivotal moment in its journey from page to screen.
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"Die Glocke" will be adapted into a six-part series, and expectations are high as it soon enters the pitching process. This project exemplifies the creative prowess and dedication of the Utley and Schutt team, which strives to blend historical intrigue with science fiction elements to captivate audiences.
Stay tuned for more updates as "Die Glocke" progresses through the stages of development. In the meantime, you can delve into the concept synopsis and see the project's potential by watching the concept trailer. Exciting times are ahead for S-Squared Creative as they continue to push the boundaries of storytelling and creativity. Read the concept synopsis and watch the concept trailer.
Project
IT'S POWERFUL –Data Rexx Brand Identity:
S-Squared Creative accepted the exciting challenge of creating a brand identity for a Colombian-based AI technology firm, resulting in the birth of DataRexx. As architects of this brand's foundation, we began defining its essence, starting with the corporate name, logos, and color scheme. DataRexx symbolizes the fusion of cutting-edge technology and the raw potential of big data. Get Rexx'ed.
Project
Dallas Area Rapid Transit (DART) asked us to create ideas to promote their Employee Pass (ePass). The ads were to be displayed within DART buses, light rail, and stop locations. With limited exposure, we created a mix of colorful, trendy pop images with fun messages to capture the attention of DART commuters.
From brand creation, marketing/ad, campaigns, and lead generation, we combine digital and printed media to generate business for our clients. Our work has been recognized for creative and marketing excellence over one hundred times.
Lights, camera, action! From the initial planning stages to the final take and wrap, our S2s Reel captures the essence of every project with creativity, precision, and a touch of magic.
The S2s Reel is a captivating showcase of our creative prowess and technical expertise. It's a mesmerizing journey through our portfolio, highlighting the diverse range of video and film projects we've brought to life. From corporate productions to artistic endeavors, each clip within the reel represents our commitment to excellence in visual storytelling. Take a moment to explore our S2s Video Reel and discover the artistry and innovation that sets us apart in video production.
Project
5150 Club – 5150 is the police code for Crazy on the loose. Danger to property, danger to others, and risk to themselves. The brand image created for this Late night Los Angeles hot spot reflects its namesake.
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Project
The City of Dallas Water Utilities – Continue raising public awareness of the need to conserve Dallas’s water resources. Upon embarking on a two-year assignment for Dallas Water Utilities, we were tasked with increasing Dallas-area public awareness of the need to conserve water. Promoting indoor- and outdoor-oriented household water conservation tips
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Project
Vogel – Vogel entrusted S-Squared Creative with rejuvenating their brand. This partnership embodies the spirit of compassionate transformation. Vogel's mission is now more vividly expressed through our creative collaboration, radiating warmth, resilience, and optimism. We've worked diligently to craft a refreshed brand identity that pays homage to Vogel's longstanding commitment and shines a spotlight on the strength and potential within every family they support.
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Think of a brand as a living and breathing entity. Its integrity, credibility, and reputation are all important. Its persona and how it projects itself to others determine its relevance.
Project
Mercury One – Glenn Beck, American conservative political commentator, radio host, television producer and CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and radio network TheBlaze, hired us to help lead creative fundraising efforts nonprofit organization for Mercury One.
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Project
Titan Logistics—When Titan Logistics sought to redefine its brand identity, it turned to the creative expertise of S-Squared Creative. This collaboration marked a transformative journey, beginning with the foundation laid by Hazel's Expedited Freight. S-Squared Creative embarked on a mission to breathe new life into the core essence of the brand, bridging Hazel's legacy with Titan Logistics' vision.
Project
Die Glocke – The Battle For Time is a historical science fiction, alternative history, and suspense-thriller film concept based on true-life events and popular conspiracy theories. Steve Utley, S-Squared Creative's head of creative and strategies, wrote the Die Glocke screenplay and created Die Glocke's brand, including its logo, trailer, and website.
Project
CADENCE Brand Identity – Nashville, Tennessee-based Celero Commerce acquired three complementary businesses. The three companies conducted business independently. Celero hired us to pull the three together as a single umbrella brand. S2 created the unified brand, creating the company's identity, name, logo, corporate colors, and a definition of its new company name.
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Project
GURU Tattoo – Often, we are hired to help make what might be considered a mundane product and service look and sound more exciting, motivating the audience to consider it a must-have. It takes talent and know-how to market a widget as tantalizing. Occasionally we are hired by a client that gives us a full creative license. Such is the case with GURU Tattoo. The owners asked us to create their ad campaign to promote their high-end San Diego-based shop. We titled the ad campaign Men of Distinction.
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Audiences:
From television to the Internet to magazines, there are plenty of places to market and advertise—but marketing mediums are not created equally. We choose the communication platforms that are most relevant to your audience and produce communications designed especially for the audiences and venues. We think about your prospects' actions when they see your image and plan messages tuned into their interests.
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Attention:
Your communications should make people stop what they're doing and pay attention. Most consumers view advertising and marketing as interruptions and automatically ignore the messages. Your connection needs to be engaging and capture their interest. Effective communications are both exciting and informative, resonating in the prospect's mind after he or she has moved on.
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Emotion:
Most prospective customers base their purchases on emotional reasons. The most successful advertisements simultaneously appeal to a prospect's emotional and rational sides. We attract the prospect's attention with an emotional appeal creating a conscious connection, then following logical reasons why they need your product or service.
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Integration:
To increase brand awareness, we coordinate your marketing efforts, ensuring that each communication reflects your brand's value propositions. Prospects are more likely to recall your products/services when an integrated marketing plan is communicated across multiple platforms. Our goal is consistently delivering your messages, elevating the awareness of what you're selling, and improving the odds that your prospects will remember your products/services when they're ready to buy.
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Impressions:
It's no wonder why most people tend to ignore marketing and advertising messages. Digital Marketing experts estimate that most Americans are bombarded with 4,000 to 10,000 advertisements each day. Prospects typically need to be exposed to your messages about three times before they will become aware of what you're offering. Most prospects need 9-12 impressions before they decide to purchase. It's essential to communicate frequently and, in many cases, across multiple platforms.
OUR TAKE ON BRANDING
Branding is the cornerstone of a successful business, serving as the bridge between a company and its target audience. A strong brand sets a business apart from its competitors and creates a lasting impression that resonates with consumers. At S-Squared Creative, we are experts in every aspect of branding, from creating corporate, product, and service names to developing compelling logos and comprehensive campaigns.
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We understand that effective branding is about crafting a distinct identity for a memorable and impactful business. This involves more than just a catchy name and a visually appealing logo. At its core, branding encompasses a company's name, logo, visual identity design, mission, values, and tone of voice. Each element is crucial in how a business is perceived by its target audience and the general public. more
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Our team at S-Squared Creative excels in creating unique and meaningful names that introduce your products and services to the market in a way that captures attention and sparks interest. We then develop logos that not only look great but also encapsulate the essence of your brand. Our comprehensive approach ensures that your brand's message is consistently communicated across all channels, reinforcing your identity and building solid connections with your audience.
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We approach branding with a deep understanding of the process required to create a distinct identity. By blending creativity with strategic insight, we help businesses articulate their mission and values in a way that resonates with their audience. Our goal is to ensure that every aspect of your brand works together to tell a cohesive story that attracts customers and fosters loyalty and trust.
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In today's competitive market, a well-crafted brand is more important than ever. It can be the difference between a business that thrives and one that gets lost in the crowd. With S-Squared Creative's expertise, you can be confident that your brand will stand out and make a lasting impact.
Project
A campaign introducing a dynamic superhero, IONIX MAN, powered by New York Life. Our campaign delivered the sharp contrast of real-life human frailty to emphasize the need for disability insurance.
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No one is Bulletproof or invincible; one should always expect and count on the unexpected. However, we have noticed that when we look back on our experience working with attorneys, their profession affords social status. A career often experienced in an ivory tower creates a sense of being bulletproof.
S2 works with individual entrepreneurs, start-ups to some of the world's largest companies.
“We find the professionalism and end-products
S-Squared delivers refreshingly exemplary in this space, the fountain of creativity & innovation nothing short of amazing.”
Pete Eliason
Partner, Tallgrass.ai
“Over the years, I have tried a number of agencies. S-Squared is by far the best I have worked with. My agency criteria are creativity, commitment, and delivering quantifiable results in the form of leads and sales. Their commitment and energy are unsurpassed.”
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David Schreck
CEO, Intelemedia Communications
“We appreciate the fresh perspective S-Squared brings to the table. They know our space, understand our customers, and have the ability to generate ideas on how we might better relate to our audience.”
Justin J. Hibbs
Vice president, business development & marketing
“I have worked with the individuals at S-Squared Creative for many years. Their ability to continually evolve with the ever-changing advertising marketplace including new technology, digital media channels, and social media, is critical and reassuring. Whether the project is big or small it is handled with the same creativity and professionaliTherefore, sm. I would not hesitate in recommending S-Squared Creative.“
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Gary Bombalicki
Owner, Blowback Laser Trainer
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